AMA Herbal

Our Policy

Sustainability Policy

“We strive to enable the world to realise and be benefitted with the full strength of natural products for a better life, better future, and healthy living today, tomorrow and forever.”

“We focus on areas of large concern for health, environment, and sustainability”

The company’s sustainability policy manoeuvres around considerations like socio-economic development, natural resource dependence, resource availability and poverty alleviation. The policy defines the sustainability framework at AMA Herbal that delivers the ideal platform for sustainability workstreams in establishing lifelong value for the environment, business and society. AMA’s vision is to become the industry leader in applying sustainable business practices that will help maximise advantages. AMA understands the effects of its business on the three pillars of sustainability—environment, society and economy. Therefore, it makes constant efforts to optimise proficiency across the social, environmental and economic platforms.

The company’s work culture and values are ingrained in sustainable practices:

• Working together with the aim of sustainable development: At AMA we believe in building relationships and strengthening values. Our main focus is on long-term associations, not short-term outcomes. We work as a family for the growth of the organisation. At the same time, the organisation takes care of the growth and development every individual.
• Let individuals flourish by allowing them to explore their innovative side: Every individual has the freedom to explore, work and operate—which has led to their feeling of being empowered. It has also fostered the spirit of experimentation and innovation at all levels. The practice of mentoring also encourages individuals to take on leadership challenges and prepares them for future roles.
• Focus on strengthening the foundation for sustainability: Our focus is on protecting our natural wealth. Our work revolves around creating a safe and sustainable future. We believe innovations in products and processes are the most suitable way of making our contribution towards maintaining an ecological balance.
• Helping the deprived to strengthen all the pillars of sustainability: We work towards providing medical facilities, education support, and employment to the deprived ones as a part of our Corporate Social Responsibility
• Establishing sustainable relations with our sustainable products: We believe in giving customers the best products, best services and much more than what they expect from us.
• Our ethics are our chariot to sustainable development: AMA always follows sound business ethics. We deliver what we commit to, and this is our success mantra.
  To bring the change… be the change

In 2014, AMA Herbal Laboratories Pvt. Ltd. Established IAR Charitable Foundation with a vision to provide medical and educational assistance to deprived ones.

Since emergence, more than 10,000 patients have been benefitted from Free OPD every year. In some severe medical conditions, patients are referred to specialists where they get full treatment under supervision and support of our organisation. IAR Foundation provides financial support for medical treatment to families whose annual income is less than ₹70,000. IAR takes charge of sponsoring the education of deprived students by providing them scholarships. More than 150 students get benefitted from the IAR Scholarship every year.

Our purpose is to build the foundation for social and economic sustainability as well.

Natural Dyes... Inspiring a Sustainable Shift

Sustainable, disruptive and proactive innovation is now crucial to both the development of the textiles industry as well as overcoming environmental concerns.

AMA has made natural dyes industrially effective and the industry can utilise the sustainable dyeing option with the least effort and investment. Natural dyes have the upper hand when compared with the prevailing products serving a similar purpose. Such comparison pertains to manufacturing, usage, reuse, operation and disposal. AMA understands that reduction in carbon footprint, CO2 emissions, wastewater and energy consumption are essential. Therefore, AMA extracts natural dyes that can be effective for the purpose.

Significance of our natural dyes can be understood by an example if you make a comparison between denim dyed with synthetic indigo and natural indigo, then the denim dyed with natural indigo will provide 11 per cent better results on carbon footprint. It’s the result that can’t be ignored if we are apparent about sustainability. So, there should be a preference shift from the prevailing dyeing option to the natural dyeing options.

“Whatever products you make, whatever desires you have for the betterment of your company, the chances to contribute your bit for a better future are endless. A new mandate for manufacturing is persistent innovation for creating a more sustainable world for the current and upcoming generations.”